Let’s be frank, today’s retail consumer is a fickle fellow, so it’s increasingly important for you to stand out from your competitors by offering a point of difference, and visiting the right trade show can help you do this.
Retailing through the Pandemic taught us that we could buy and sell virtually, but when it comes to making buying decisions about the product that you are investing your money in, the product you want to entice your customers with, nothing beats seeing and touching it in the real 3D world.
Choosing the right trade show can also help you to:
Source new suppliers
Discover new product ranges
Try before you buy
Compare the market
See an overview of industry trends
Be inspired by exhibitor stand displays and presentations
Network with like-minded colleagues
Conversely, visiting the wrong trade show can be expensive, time-consuming and frustrating!
How do you choose the right trade show for you?
Visiting any trade show will cost you, not only in monetary expenditure (travel, accommodation, lunch, refreshments, etc) but also in time and personnel resources away from the day-to-day running of your business, so you need to choose the trade show that will give you the best return on your investment.
Relevance of a trade show
Check out the exhibitor list, does it match your product requirements, e.g. if you are a fashion buyer, you probably don’t want to visit a Furniture trade show unless you are expanding into Furniture. Are there brands or suppliers you recognise, are already doing business with or that you wish to connect with?
Is the trade show aimed at you? Read online reviews from previous attendees.
Is there an admission policy that might prohibit you from attending?
Do you need to pre-register for the show?
Event Venue Facilities and Access
Location - The further away the event venue, the more costly your travel and/or accommodation expenses but also consider proximity to direct rail, road, and air links.
Parking - Is parking available, is it onsite, or does it require a shuttle bus service, is it free or chargeable?
Is the exhibition space multi-level, does it fulfil any accessibility needs such as a lift?
Are there refreshments and lunch options available onsite?
Will you require a cash machine or a cloakroom?
INDX Trade Shows
Hosted at our state-of-the-art venue, Cranmore Park, the INDX Trade Show calendar delivers 20 trade shows throughout the year across fashion and home sectors. These shows include:
INDX Sports & Leisure
INDX Furniture Trade Show
INDX Kids
INDX Women
INDX Man
INDX Intimate Apparel and many more
To find out more about the extensive INDX trade show calendar, call 0121 711 2200 or email info@aistores.co.uk.
