If you're a business owner seeking to expand your brand's reach and boost sales, exhibiting at a trade show can be an incredibly powerful and strategic choice. Trade shows offer unique opportunities to connect with potential customers, industry peers, and key stakeholders all under one roof.
Trade shows are far from easy to organise and navigate but in this article, we’ll be focusing on the benefits of exhibiting at a toy trade show. Read on as we dive deeper into the reasons why exhibiting at a trade show is a smart investment for your business.
1. Increase Brand Awareness
One benefit of exhibiting at toy trade shows are they are a great way to get your brand and products in front of many potential customers. Majority, if not all, of the people attending toy trade shows will be the target audience for your products. As a result, this could be one of your best opportunities to increase brand awareness.
You can use your booth to showcase your existing range of toys or maybe something that’s due to launch in the coming season. Exhibiting at a trade booth also allows you distribute marketing materials such as brochures, flyers, business cards or even hand out free merchandising.
2. Generate Leads
Toy trade shows are one of the best places for lead generation for your products. People attending a toy trade show will often be toy buyers who have a strong interest in purchasing toys and willing to buy in bulk to stock their store. In some cases, providing the deal is right, visitors may make an order on the day.
You can collect contact information from potential customers who visit your booth, and you can also use the opportunity to qualify leads and determine if they are a good fit for your products.
3. Build Relationships with Customers and Partners
Toy trade shows are a great way to build relationships with current and potential customers, as well as with industry partners. At trade shows, you’ll notice that industry professionals will be in attendance which make them a great opportunity to showcase your new releases or popular toys. You can use the opportunity to meet with people face-to-face, learn about their needs, and answer their questions. Worst case scenario, you’ll generate few leads but will gain a much better understanding of what your target market is looking for in a product and can feed this information back to the buying team.
4. Stay Ahead of The Competition
Staying ahead of the competition is a must in today’s competitive toy market and what better way to do so than exhibiting at a toy trade show? Not only will you be able to see first-hand how they interact with potential toy buyers, but you can learn about new products, as well as new trends in the toy industry. You can also use the opportunity to network with other businesses and learn about their best practices and if they have any upcoming products launching.
Gain Industry Recognition
Exhibiting at a toy trade show can help you gain recognition within the toy industry. If you have a successful booth, you may be featured in trade publications or on industry websites which can help you to build your credibility and attract new customers.
Additional Tips for Exhibiting at a Toy Trade Show:
Choose the right trade show for your business. Do your research to find a trade show that is attended by your target audience. If you’re toy products are focused on a specific age range, make sure the toy trade show is appropriate!
Create an exciting trade booth design that is eye-catching and informative. Make sure to include your logo, branding, and contact information.
Have well-trained staff who are knowledgeable about your products and can answer potential customers' questions.
After the trade show, be sure to follow up with any leads you collected. This could include sending them a thank-you note or scheduling a call for further discussions.
INDX Toy & Gift Trade Show
INDX Toy & Gift trade show showcases a wide range of products across the toy and gift industry, making it the perfect trade show for to exhibit at. Hosted at a Cranmore Park, this toy trade show is organised by industry expert buyers from Associated Independent Stores. To book you’re your exhibition space or to learn more about the INDX Toy & Gift trade show, contact our team by calling 0121 711 2200 or emailing info@aistores.co.uk.
