INDX Beds returned to Cranmore Park at the end of April, treating visiting retailers to a showcase from over 40 industry leading suppliers.
The first day of the show was reserved for AIS Members, with exclusive product ranges from Sweet Dreams and Ashley Manor, and the highly anticipated launch of the new AIS own-label Dreamworld Collection.
Spearheaded by AIS Category Manager, Joanna Fielding, and AIS Director of Furniture and Home, Emma Rackley, the new Dreamworld Collection was unveiled from a central stand, with partner suppliers Gainsborough, Relyon, Sweet Dreams, and MA Living, on hand to support the AIS team with product expertise.
The initial response to the range has been outstanding, with both new Dreamworld accounts and existing accounts reaffirmed. Members were impressed by the innovation and quality of the products.
"Both the product and the bold new branding sparked real excitement and created a real buzz on the stand. Members are calling it a positive move forward, giving the own-label real stand out on the showroom floor."
Emma Rackley, Director of Furniture and Home
"The Dreamworld offer was an absolute game-changer! Sweet Dreams experienced record-breaking success at the show, securing an unprecedented number of premium floor placements across our entire product line. This was unequivocally our most impactful show in years, and we're thrilled by the immense opportunities it has unlocked!"
Nick Williams , Sweet Dreams National Sales Manager
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Relyon another of the supplier partners, had a very busy INDX Bed show and were delighted by the response to the AIS exclusive collection. David Wescomb, Brand Director, of Relyon commented
“Combining the launch of the new Dreamworld Collection with the unveiling of several new Relyon models, meant this was one of the busiest shows of late. We were encouraged by the reaction of the buyers and are looking forward to the after show follow up in the coming weeks.”
Members were particularly blown away by the Revive Collection, with its exceptional comfort and quality. Stuart Page National Account Manager – Gainsborough, had this to say.
"It’s been a privilege to be part of the development of new The Dreamworld Collection and a superb range of beds has evolved under the direction of Joanna Fielding. The Gainsborough range of beds, form part of the premium Revive Collection and offer a traditional 3000 pocket with a luxurious comfort alongside an Ortho 3000."
Making its debut at the show, the Storytime Collection is a first for Dreamworld, with its beautifully crafted selection of children bedframes.
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"Dreamworld went off with a bang and MA Living were absolutely delighted to be included as the only supplier for the Dreamworld bedframes."
Morgan McCarthy | Morgan McCarthy Associates Ltd for MA Living
The filled bedding collection previewed at the show, ahead of the launch at INDX Home in September 2025. The volume of Members signing up as stockists, far exceeded expectations.
"The new packaging is fresh and inviting, allowing Members to compete with other own labels in the market."
Nicholas Brown | MD Browns of York
“We were thrilled with the response – everyone involved has worked incredibly hard over the last year, and it really showed. I feel very fortunate to have such a supportive and collaborative supply base and team within AIS. The show truly highlighted the strength of these partnerships.”
Joanna Fielding | Category Manager
AIS would like to extend a huge thank you to Members and preferred Suppliers for their continued support – essential to the brand’s ongoing success.
Take advantage of our exclusive Member Important Programmes by becoming part of the AIS family. To find out how you can become a Member of AIS, complete the Become an AIS Member form for more details.
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Useful Links
INDX Shows website: https://indxshows.co.uk/
