The "Must Have" list for every toy retailer is here!
AIS Head of Toys and Children's Gift, Rosie Marshall joined a panel of retailers made up of toy chains, large and small independent toy retailers, grocers, department stores and online stores to select the DreamToys for Christmas 2024.
Organised by the Toy Retailers Association, this event marks a very important day in the toy retail calendar, curating an essential guide to what retailers are predicting will be the hottest toys of the year.
With more social media coverage than ever, #DreamToysUK is set to trend with every toy retailer and gift buyer on the hunt for the perfect toy. The list was launched earlier today, 13 November by TV presenter Helen Skelton and is also being promoted by social media influencer Giovanna Fletcher.
The campaign is supported by an extensive point of sale package; look out for shelf barkers and window decals celebrating those 'must have' toys this Christmas. AIS have many of its own Members as approved retailers and they look forward to helping you with that perfect gift.
AIS's Rosie Marshall, said of the event:
“Independent retailers with toy stores or toy departments are the heart of Christmas, offering a personalised, warm and nostalgic shopping experience. The Dream Toys Top 20 is a great opportunity to celebrate and share this community spirit within the toy industry.”
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