Designed for comfort, value, and profit, AIS are proud to introduce the refreshed and re-branded Dreamworld Collection. Our carefully curated selection of sleep products is designed to deliver restorative rest for consumers and drive significant sales and satisfaction for our independent retail Members. Built on a "good, better, best" product strategy with 5, 7, and 10-year guarantees, Dreamworld focuses on quality, sustainability, and exceptional value.
The Dreamworld Collection offers a streamlined range with clear price points and strong profit potential, making it an attractive proposition for both our independent retailers and their customers. The collection is segmented into distinct tiers:
Good Rest: Featuring the Rest, Pure, Calm, and Drift ranges, offering exceptional value for a truly restorative sleep experience, designed to support a restful night.
Better Recharge: Including the Recharge, Sanctuary, Escape, and Radiance ranges, crafted for deeper, more rejuvenating sleep, providing a perfectly balanced combination of luxury and value.
Best Revive: Showcasing the Revive, Harmony, Tranquility, and Bliss ranges, offering the ultimate sleep sanctuary where luxurious comfort meets unparalleled support for a truly transformative rest.
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The Dreamworld Collection encompasses:
The Mattress Collection: Bringing a new lease of life to sleep with options from the Rest, Recharge, and Revive tiers, plus the Harrington, Grange, Dalton ranges, all crafted for total comfort and restorative sleep.
The Bedframe Collection: Featuring the Retreat, Unwind, and Savasana ranges, providing the essential foundations for a great night’s sleep with thoughtful design and robust construction.
The Storytime Collection: Including the Pip, Poppet, and Pixie ranges, beautifully crafted to give little ones the night’s sleep and dreams they deserve.
Branded Filled Bedding Collection: Launching in September 2025, completing the sleep experience for our Members.
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Joanna Fielding, Category Manager at AIS, commented: "Our aim with the Dreamworld Collection is to provide our Members with a strategic range that offers a clear and compelling customer proposition, driving both sales and customer loyalty through quality, value, and a simplified buying journey."
The Dreamworld Collection will be available for AIS Member retailers to order following its debut at the INDX Bed Show 29-30 April 2025, with the branded filled bedding collection launching at INDX Home in September 2025.
Interested in becoming an AIS Member?
Take advantage of our exclusive Member own labels by becoming part of the AIS family. To find out how you can become a Member of AIS, complete the Become an AIS Member form for more details.
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