AIS Toy Buying
The toy buying team at AIS, offer unparalleled expertise and work with top industry brands to give our Members access to cost-effective toys and children's products.
Get access to the best toy brands and children's products
The AIS Toy Division, launched in 2008 and it currently fulfils the toys and children's product range plan requirements of over 80 Members. Working with a global supplier base including top names like Lego, Mattel, Hasbro, Playmobil and Spin Master, Playroom has a strong focus on sustainable brands and also offers Members exclusive access to a high-margin toy import programme.
Toy Import Programme
Designed to maximise profit, the Toy Import Programme allows Members to access exclusive, top branded ranges with high profit return. Offered twice a year, the Toy Import Programme features exciting, seasonally focused product ranges, sourced by our toy experts, specifically to drive volume sales during key trading periods.
Toys Meet and Greet
This exclusive, Member-only event held in March is a dedicated day of high-value, in-depth conversations with leading suppliers, designed to strengthen partnerships and drive mutual business growth. The event brings together forward-looking product strategy for the year ahead with valuable networking opportunities alongside fellow Members, key supplier representatives and the AIS category team.
The AIS Toy Team
Meet our toy experts
Rosie Marshall
Head of Toys & Children's GiftsWith 15 years' experience in buying, Rosie joined AIS in 2020, directly from Boswells of Oxford where she’d held the position of Toy Buyer. Prior to this, she worked at Toys ‘R’ Us.
Emma Rackley
Director of Furniture, Home and ToysHaving previously been Group Commercial Director at Bensons, Emma joined AIS in 2021, bringing with her a wealth of industry expertise. Emma has also spent time at Leekes, Furniture Village, and Shop Direct.
Why become an AIS Member?
Explore a massive range of toys and children's products from a global network of suppliers, including the exclusive Toy Import Programme. From dedicated toy departments to seasonal shop-floor displays, our Toys category team can help with all selling spaces.
Our central payment system saves you time and money. Pay all AIS preferred suppliers with one simple direct debit payment. Get discounts, extended payments, and other beneficial terms from our preferred suppliers.
Independent retailers can get access to branded and non-branded toys that aren’t available in the UK and Ireland, or at better margins, with the exclusive Playroom Toy Import Programme.
Our expert team regularly share key supplier updates, emerging toy trend reports, and marketing opportunities with Members in newsletters and calls. Members can also explore a range of resources on the AIS Hub.
This exclusive, Member-only event held in March is a dedicated day of valuable in-depth conversations with leading suppliers, designed to strengthen partnerships and drive mutual business growth. The event brings together forward-looking product strategy for the year ahead with valuable networking opportunities alongside fellow Members, key supplier representatives and the AIS category team. To find out more email | Sharan.Sandhu@play-room.uk.com
Our Products and Services
We have a team of highly respected experts across home, fashion, leisure, sports, and toys. We source the best brands, suppliers, exclusive products and develop our brands as well as providing essential commercially driven services to support the independent retailer.
Furniture Buying
Furniture is at the heart of the AIS buying group. Get direct access to new, bestselling, and exclusive products across upholstery, dining & living, beds & bedroom, and garden & outdoor.
Homeware Buying
From leading brands to exclusively sourced ranges across kitchen & dining, organising & storage, small electricals, bed & bath, soft furnishing, home living, and home accessories.
Fashion Buying
Explore the latest trends and brands across menswear, womenswear, kidswear and lingerie. With a strong commercial focus on lifestyle and high street labels, plus our own label First Avenue.
Flooring Buying
AIS Flooring One offers Members the largest and most innovative selection of floor coverings in the UK and Ireland, with traditional and contemporary flooring products for every room of the house.
Retail Buying and Merchandising
A one-stop-shop of retail industry expertise, supporting with annual strategy and planning, buying, and brand selection - all designed to improve margins and profitability.
Sports and Leisure Buying
Our newest division, the AIS sports and leisure team work with leading sports, active lifestyle, performance wear, and team wear suppliers with a focus on innovation, expertise, and quality.
Toy Buying
Our Toy Division is the home of market-leading toy brands and unique products for children. As an AIS Member you also get access to exclusive margin-beating import programmes too.
Easy Payments
CENPAC is our unique AIS central payment system. CENPAC enables Members to settle all invoices from our preferred AIS suppliers with one easy and convenient direct-debit payment.
Become a Member of AIS
Membership is by Application. Register your interest and start your application today.
Looking to become a supplier? Click here!