Furniture is at the heart of the AIS buying group. We give independent retailers access to new, bestselling, and exclusive furniture products across upholstery, cabinet, bedroom, lighting, accessories, and garden.
AIS Toy Buying
Playroom is the toy buying team at AIS, offering unparalleled expertise and working with top industry brands to give our Members access to cost-effective toys and children's products.
Get access to the best toy brands and children's products
Playroom, the AIS Toy Division, launched in 2008 and it currently fulfills the toys and children's product range plan requirements of over 80 Members. Working with a global supplier base including top names like Lego, Mattel, Hasbro, Playmobil and Spin Master, Playroom has a strong focus on sustainable brands and also offers Members exclusive access to a high-margin toy import programme.
Toy Import Programme
Designed to maximise profit, Playroom's Toy Import Programme allows Members to access exclusive, top branded ranges with high profit return. Offered twice a year, the Toy Import Programme features exciting, seasonally focused product ranges, sourced by our toy experts, specifically to drive volume sales during key trading periods.
INDX Toy & Gift trade shows
The INDX Toy & Gift show, takes place annually at our exhibition venue Cranmore Park. Open to all retailers, the show presents the latest ranges from an expertly edited selection of leading suppliers across toys, games, children's products, and nursery gifts.
The AIS Playroom Team
Meet our toy experts
Rosie Marshall
Head of Toys & Children's GiftsWith 15 years' experience in buying, Rosie joined AIS in 2020, directly from Boswells of Oxford where she’d held the position of Toy Buyer. Prior to this, she worked at Toys ‘R’ Us.
Devlin Lindeque
Interim Director of Fashion, Toys and SportDevlin brings over 20 years of experience to AIS, including Disney, Mothercare, and Merlin Entertainments - with expertise in leading buying and design teams as well as constructing and developing ranges across multiple product categories.
Why become an AIS Playroom Member?
Explore a massive range of toys and children's products from a global network of suppliers, including the exclusive Toy Import Programme. From dedicated toy departments to seasonal shop-floor displays, Playroom can help with all selling spaces.
Payments made easy
Our central payment system saves you time and money. Pay all AIS preferred suppliers with one simple direct debit payment. Get discounts, extended payments, and other beneficial terms from our preferred suppliers.
Toy Import Programme
Independent retailers can get access to branded and non-branded toys that aren’t available in the UK and Ireland, or at better margins, with the exclusive Playroom Toy Import Programme.
Support from our Toy experts
Our expert team regularly share key supplier updates, emerging toy trend reports, and marketing opportunities with Members in newsletters and calls. Members can also explore a range of resources on the AIS Hub.
INDX Toy & Gift show
See all our key toy suppliers at INDX Toy & Gift. Explore the latest products and toy trends at this two-day show held at Cranmore Park. Playroom Members get exclusive show deals too.
Our Products and Services
We have a team of highly respected experts across home, fashion, leisure, sports, and toys. We source the best brands, suppliers, exclusive products and develop our brands as well as providing essential commercially driven services to support the independent retailer.
Homeware Buying
From well-known brands to exclusively sourced ranges across cookware, kitchenware, small electricals, dining, glassware, home fragrance, and home textiles, AIS is the UK and Ireland’s leading homeware buying group.
Fashion Buying
Explore men's, women's, and kids ranges across fashion, accessories, and footwear. With access to exclusive brands, a strong focus on lifestyle, high street, and high-end names, plus our own label First Avenue.
Flooring Buying
The AIS Flooring One team offers Members the best quality, largest, and most innovative selection of floor coverings in the UK and Ireland, with a wide variety of traditional and contemporary products to suit every room of the house.
Retail Buying and Merchandising
A one-stop-shop of retail industry expertise, supporting with annual strategy and planning, buying, and brand selection - all designed to improve margins and profitability.
Sports and Leisure Buying
Our newest division, the AIS sports and leisure team work with leading sports, active lifestyle, performance wear, and team wear suppliers with a focus on innovation, expertise, and quality.
Toy Buying
Playroom is the home of market-leading toy brands as well as unique and sustainable products for children and nursery. As an AIS Member you can get access to exclusive margin-beating import programmes too.
Easy Payments
CENPAC is our unique AIS central payment system. CENPAC enables Members to settle all invoices from our preferred AIS suppliers with one easy and convenient direct-debit payment.
Become a Member of AIS
Membership is by Application. Register your interest and start your application today.