Two smiling women stand at a workspace filled with boxes and a laptop. One woman holds a smartphone and wears an orange shirt, while the other, wearing a white tank top, looks at her with joy. In the background, there's a plant and hanging clothing.

Winning in the belonging economy

This year, we are celebrating our 50th anniversary. To mark the golden occasion, we have commissioned research into the current landscape that independent retailers are operating in.

Times are tough for the high street, but our research has uncovered a desire from consumers for ‘feel-good’ shopping – exactly what independent stores are uniquely positioned to provide.

This report details the findings from the survey, what it means for independent retailers, and actionable steps to capitalise on the rise of shoppers looking for a more personal shopping experience.