Our First Avenue SS26 Collection was the Hot-Topic of the July INDX Woman Show
The First Avenue team were delighted to launch their new Spring Summer 2026 collection exclusively at our July INDX Woman Show. The new range was met with great enthusiasm, building on the previous season’s success. Our Junior Category Manager Ciara agreed it was good to see First Avenue “showcasing its core values and originality”.
This season brought three inspiring trend phases, including Modern Country, The Hamptons, and Moroccan Brights, each supplying newness and exciting product, whilst keeping continuity of core and NOOS options throughout the season. The collections featured a concise range of styles, with plenty of product options, including fit and flare dresses, Jersey T-shirts, and Cashmillon Jumpers, all in a commercial colour range designed to drive high returns and customer satisfaction. We continued with our ‘good, better, best’ pricing strategy and introduced promotions to the range to help drive depth within our Members’ buys. These promotions were well received, with clear messaging throughout the showroom, making the exclusive deals readily accessible and a straightforward buy. Building on an already incredibly profitable offer, the SS26 collection achieves incredible 61% margin. This will continue to drive commercial success for our Members and AIS’s commitment to own label.
It was fantastic to hear the team’s hard work reflected in our Members’ feedback
“First Avenue provides key products for the lady that wants good value, good quality and can wear the items with confidence and she can be an individual in her own style. This is such a commercial range to stock as part of a fashion offering.” Bradbeers – Sharon Rolls
“Great buying environment with excellent product, good margins and a warm welcome from the AIS team.” SD Kells – Ian Kells
“Quality, style & value for money!" Bradbeers - Linda Monks
We also welcomed back our showroom model Sharon Lees for all three show days. Sharon sported some of our most popular items, including our Linen Look Shorts, Fit and Flare dress, and Crop Trouser. See each collection come to life, as Ciara styles our bestsellers on Sharon. Tune in here.
We loved seeing the showroom bustling with buying activity; thank you to all Members who attended and bought into the collection, it was fantastic to share the new range. The First Avenue team look forward to opening their showroom doors again at our next INDX Woman Show in January.
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