Check out the 2024 INDX Trade Show schedule here

Simply Home

Simply Home is Associated Independent Stores’ exclusive homeware brand for housewares and home textiles.

AIS homeware furniture and decorations

Designed by our in-house experts and exclusively available to our members, the Simply Home brand delivers trend-driven tabletop, and cookware. Simply Home homeware products offer outstanding value and quality for all our members.

The INDX Homewares trade show is an opportunity for members and retailers to view the latest kitchenware, tabletop, glassware, small electricals, bedding, soft furnishings, home gift & fragrance collections.  

Simply Home is exclusive to AIS

The Simply Home brand delivers high margins and built-in promotional activity, enabling our members to rise above their competition, by offering their customers exclusive product and commercial price points.

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High margins

We achieve excellent margins, driving sales and profit for our members.

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Simply Home homeware furniture and decorations will entice your customers, define your point of difference, and make sure you stand out.

brand selection

Our AIS homeware decoration experts source the best quality product from the best homeware suppliers.

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With strong branding, Simply Home can help you to drive sales.

Our Products and Services

We have a team of highly respected experts across home, fashion, leisure, sports, and toys.  We source the best brands, suppliers, exclusive products and develop our brands as well as providing essential commercially driven services to support the independent retailer.

Teal velvet sofa
Furniture Buying

Furniture is at the heart of the AIS buying group. We give independent retailers access to new, bestselling, and exclusive furniture products across upholstery, cabinet, bedroom, lighting, accessories, and garden.

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homeware buying
Homeware Buying

From well-known brands to exclusively sourced ranges across cookware, kitchenware, small electricals, dining, glassware, home fragrance, and home textiles, AIS is the UK and Ireland’s leading homeware buying group.

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a customer looking through the womens wear apparel
Fashion Buying

Explore men's, women's, and kids ranges across fashion, accessories, and footwear. With access to exclusive brands, a strong focus on lifestyle, high street, and high-end names, plus our own label First Avenue.

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AIS flooring and carpet
Flooring Buying

The AIS Flooring One team offers Members the best quality, largest, and most innovative selection of floor coverings in the UK and Ireland, with a wide variety of traditional and contemporary products to suit every room of the house.

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independent retail owner serving a customer
Retail Buying and Merchandising

A one-stop-shop of retail industry expertise, supporting with annual strategy and planning, buying, and brand selection - all designed to improve margins and profitability.

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AIS sports and leisure clothing
Sports and Leisure Buying

Our newest division, the AIS sports and leisure team work with leading sports, active lifestyle, performance wear, and team wear suppliers with a focus on innovation, expertise, and quality.

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toys from the largest buying group in the uk
Toy Buying

Playroom is the home of market-leading toy brands as well as unique and sustainable products for children and nursery. As an AIS Member you can get access to exclusive margin-beating import programmes too.

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industry expert from AIS
Easy Payments

CENPAC is our unique AIS central payment system. CENPAC enables Members to settle all invoices from our preferred AIS suppliers with one easy and convenient direct-debit payment.

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Get access to AIS exclusive products

If you’re an independent retailer you can join AIS and take advantage of our brilliant exclusive products.