Initially known as a sweater house, Peter Gribby will be showcasing their eco-conscious, recycled fibre shirts and Seawool® sweaters at INDX Man 2024. Register here for the show, brought to you by Associated Independent Stores (AIS).
Read on to find more about their decision to introduce eco-conscious products and their plans for the future.
Decision to introduce eco-conscious products
In a world awakening to the environmental impacts of fast fashion, the call for change resonates with the brand louder than ever and they are committed to playing their part by gradually introducing more & more recycled, plant based & sustainable fibres to their collections.
How many products in the range are eco conscious?
Peter Gribby first introduced their range of Seawool® knitwear in AW23, followed by their Coolmax Eco Made® sweaters in SS24.
For AW24 they have expanded the Seawool® range to include a variety of different weights and styles, including a bang on trend 3 button knitted polo in a finer gauge.
In addition to this for AW24 they now have shirts made from fully recycled cotton & polyester. Read more on Seawool® knitwear here.
Plans for the future
Going forward Peter Gribby's aim is to work with their raw material suppliers to find more sustainable and innovative eco-friendly practices.
Why should you buy Sustainable?
Sustainability is becoming more and more important in retail for many reasons:
Consumers constantly hold companies accountable for their sustainability practices and are increasingly drawn to eco-conscious marketing.
They are statistically also willing to pay higher prices for ethically sourced goods and more likely to make purchase decisions if a product is environmentally friendly.
Interested in becoming an AIS Supplier and joining us in a greener future?
If you are interested in becoming a preferred supplier and our Members could benefit from your business' ethical ethos complete the Become an AIS Supplier form to start your journey. To see if you can be part of the UK and Ireland’s leading buying group for fashion, home, and leisure for independent retail.
Interested in becoming an AIS Member and gain exclusive access to a vast network of other sustainable brands?
To find out how you can become a Member of AIS, complete the Become an AIS Member form for more details. By becoming part of the AIS family you can contribute to a more sustainable and responsible independent retail landscape.
