Dreamworld goes from strength to strength and receives excellent positive feedback from stocking members. The collection comprises 25 beds at core volume price points from £199 to £999. These price points are highly competitive in their respective categories and carry strong margin potential because of the protection from Brand discounting. As a range overall it does a great job within its market positioning and acts as a very strong platform from which members can trade up.

Suppliers include Myers, Slumberland, Relyon, Staples, MiBed, Sealy and Breasley producing products including divan sets, adjustable and wooden frame. The bestselling line in 2014 continued to be the Myers Elara (shown opposite) which was part of a Brand that now has a retail value of over £10m in the market and is steadily growing its turnover at cost through Cenpac.

Dreamworld Beds

Within the past year Dreamworld has seen the addition of a contract collection from Relyon and an excellent range of vacuum packed mattresses from Breasley. At the April 2015 Bed Show immediately following this Conference other new innovations will be on show, including latex, natural beds and an orthopaedic style.

To help members sell to customers inspirational room set photography is available for all beds in the Dreamworld range as too are information and specification sheets. Dreamworld is a very strong and cohesive proposition for members with exclusivity and margin enhancement just two of the key reasons to get behind it.

Rachel Brown
Bed Selector, Imports Manager & New Member Liaison Manager
Tel: 0121 683 1455
Email: rachel.brown@aistores.co.uk

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