AIS have developed a range of exclusive Own Brands across many merchandise categories - particularly fashion and home. These give members higher margins and help them to grow market share and to differentiate themselves from the rest of the high street.
Our Menswear brand is designed in the UK with particular attention to quality and fit. Haworth Clothing Co. offer timeless classic pieces to suit a casual lifestyle, alongside co-ordinating essentials to effortlessly create a complete look.
Kingston is our classic menswear brand.
First Avenue is a womenswear brand designed exclusively for our Members the brand offers head to toe wardrobe solutions for the modern woman.
Designed in the UK First Avenue follows fashion trends for a mature customer focusing on quality, style and great value, delivering new and innovative styles each season.
In furniture we have a range of over 20 beds and mattresses under our Dreamworld brand where its exclusivity helps to build customer loyalty to the stocking members. The range is well structured and represents good customer value as well as giving higher margin opportunities. It was important to retain the strength of manufacturer branding but necessary to pull these together under one Dreamworld identity so a flexible label and logo device was developed that gives a strong and identifiable presence on display.
In 2014 we acquired the established Brands of Stag and Ducal Furniture. These have a heritage in cabinet furniture but with the potential to extend into upholstery and will offer members opportunities for higher margin and differentiating products.
Linens has a strong history within our members and was formally an extension of the First Avenue fashion brand as First Avenue Home. From Spring 2013, however, the Own Brand range was rebranded as The Bed & Bath Collection which is much more relevant for the products making up the range and for an overall in-store presence. The Bed & Bath Collection offers a comprehensive range across bed linens and bath towels and, taken as a whole, can give a member an entire department.